Clients brief: Develop content items for the European website of MBK which supports the brand values of MBK and create brand experience for the visitors of the website. Marketing objectives: Support brand values of MBK Europe, create brand experience among website visitors. Target audience: The European consumer. Brief description: The minisite 'Five reasons to sell your car' gives the website visitor (and prospect!) that ultimate scoot feeling and will definitely persuade them to sell their car and buy a scoot.