A threefold city light poster is the only way to express the extreme length of the 1-2-3 Golden Long fries. They are so long, that the poster has to go up and down, so that one can see where they end. That’s magic!

As the budget is low, we are better off using a media channel that already supports our message: the 1-2-3 McCain Golden Longs are a third longer than ordinary fries. In Germany, we have an urban network of automatically-scrolling, threefold City-Light boards. We could not have invented a better medium. The creative strategy was obvious: show a threefold-longer french fry by enhancing the idea of the media channel.