We worked in collaboration with Aardman animations to create a micro site to house a collection of walking, talking McCain potatoes, whose job it is to deliver messages in the form of a ‘personalised potato parade’ to relations and friends.To personalise the message for the recipient, users can choose from 200 names plus some generic terms of endearment, a selection of personalised placards which the potatoes hold during the parade plus they can also type their own ‘freeform’ message to appear at the end of their message. This is then delivered straight to their friend or family member’s inbox as specific link back to the site for recipient to see their personalised potato parade courtesy of McCain’s ‘specially selected’ potatoes.