Recently in Germany more and more McDonald’s restaurants started to stay open until late/or started to work 24Hours. So we decided to launch a poster/print campaign to show that in a very graphic way.

Playing around with clock watch faces as it’s source of inspiration, we achieved a very unique result: displaying a long range of products using only minimalist design, McDonald’s proves once again why every time is a good time to visit our restaurants and enjoy a good Big Mac, McFries or even a McMuffin or a Chocolate Sundae.