When you turn the McDonald’s Coke glass upside-down, you get a new perspective on something you took for granted. We brought this idea to life by revisiting augmented reality technology, and giving it an interactive twist. We created 6 games that consumers could download and play on billboards, traymats, magazines, newspapers, online and on stickers on the floors and walls.

In the TV spots, each glass had a distinct personality, and we decided to bring these personalities to life in a way that was engaging, fun and memorable. We used the insight that people who collect physical goods frequently also collect virtual goods, we created a mobile gaming content that breaks the daily routines, making the whole McDonald’s experience a lot more interesting.