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To create an online "rich media" ad campaign that increased awareness among internet users, 18-24 year olds of McDonalds New Taste Menu items.

Similar Campaigns

12 items

LEO BURNETT, Taipei

The One and Only Big Mac of Taiwan

2022, MCDONALD'S

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WIEDEN+KENNEDY, New york

McDonald's: Bring Back Hi-C

2022, MCDONALD'S

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LEO BURNETT , Taipei

Coffee Talk

2021, MCDONALD'S

(opens in a new tab)

PRIME, Stockholm

McReservation

2016, MCDONALD'S

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1 Cannes Lions Award

LEO BURNETT CHICAGO, Chicago

McDONALDS

2014, MCDONALD'S

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HEYE GROUP, Munich

MIND GAMES

2014, MCDONALD'S

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Shortlisted Cannes Lions

COSSETTE, Toronto

McDONALD'S BREAKFAST BURRITO

2009, MCDONALD'S

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COLLE + McVOY, Minneapolis

SUB SANDWICH SHOP

2008, ERBERT AND GERBERTS

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DEVITO/VERDI, New york

MEIJER GROCERY STORE

2006, MEIJER

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THE JUPITER DRAWING ROOM, Johannesberg

COMIC BOOKSTORE

2006, READERS DEN

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AOI ADVERTISING PROMOTION, Tokyo

ANNIVERSARY PROMOTION

2005, MCDONALD'S

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LEW LARA, Sao paulo

LANGUAGE SCHOOL

2001, CULTURA INGLESA

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