Cannes Lions

McDONALD'S

DDB TRIBAL GROUP, Berlin / MCDONALD'S / 2011

Awards:

1 Shortlisted Cannes Lions
Film
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Description

The film "Package“ is a blow to McDonald's biggest rival: On the playground, a little boy get treated bad by a group of older boys. Everyday they remove his McDonald's-Lunch, until one day he comes up with a clever idea to outsmart the bad boys...

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