Cannes Lions

McDONALD'S

HEYE GROUP, Munich / MCDONALD'S / 2008

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Overview

Description

A young woman visits her husband in jail. In her bag, she has something he is obviously desperate for. It turns out to be a McDonald’s crew uniform, which she puts on. And he has the fleeting illusion of being at McDonald’s and ordering a Big Mac. But only the illusion...

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