Cannes Lions
BETC LUXE, Paris / MCDONALD'S / 2012
Overview
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Description
A family goes into a McDonald's restaurant and bursts into song while ordering. Suddenly, a lot of people in the restaurant take out musical instruments to accompany them. The family finishes its order, the camera rises and we see that we are not in a classic McDonald's restaurant, but on a theatre stage where the public is composed of McDonald's team mates wildly clapping.
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