Big Brother is a phenomenon in Brazil.

Most watched show in the country with 1,5 billion votes at the final episode.

Every anonymous gets into the show trying to become a big influencer.

And in the first week of the show, an anonymous participant mentions in prime time how famous would he like to be: "I want be famous. So famous that when I first step at McDonald's people will get crazy asking for selfies".

This statement called so much attention that we decided to give Luciano a little help.

For the first time, a brand was able to not only do product placement, but film an entire commercial inside Big Brother. Through Big Brother's cameras, we invited participants to react while eating the new McDonald's launch and enjoying it for real. We created a set and a complete film set and also invited them to create and produce the commercials in a never-before-seen format. The captured images were edited and became our commercials on TV and social media

Create at the same time something that would work as an entertainment on the reality show. And at the same time generate scenes and content for us to produce and broadcast the first commercial made with the participants within the program

Using the show cameras we created a set and a complete film set and also invited them to create and produce the commercials in a never-before-seen format. The captured images were edited and became our commercials on TV and social media.

Most mentioned brand in the most important TV show in the country.

Most engaged organic post with 1,5 M in 24 hrs