Cannes Lions

McDonald's Father Day

TBWA\THAILAND, Bangkok / MCDONALD'S / 2016

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Film

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Father’s day makes “I love you dad” sound so special. Unfortunately, there are dads who live without hearing those words ever. This father’s day, one of the most important days for Thais, we thought we will find a way for those dads to hear for the first time. So, together with their offspring, we made a video and amplified the sound in which louder the children speak, the more voice sent to their fathers. And finally, you will see the result that touched their hearts as no words could have ever done. Happy Father’s Day.

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