Cannes Lions

McDONALD'S FRIES

LEO BURNETT CHICAGO, Chicago / MCDONALD'S / 2012

Awards:

1 Bronze Cannes Lions
Presentation Image
Film

Overview

Entries

Credits

Overview

Execution

The creative solution was simple: an ad that toyed with the familiar masks of comedy and tragedy, placed in a busy section of the theatre district - our way of sliding the brand into the conversation in a simple and (hopefully) clever way.

Outcome

'Comedy/Tragedy' was just one component of a larger fries campaign, making it difficult to separate out its individual market impact. The overall campaign, we can say for certain, was extremely successful, with fry sales growing 10% compared to the regional average from the period of Nov 10, 2011 to Dec 2, 2011.

Similar Campaigns

12 items

1 Eurobest Award
Happy Ramadan

SCHOLZ & FRIENDS, Hamburg

Happy Ramadan

2023, MCDONALD'S

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