The TV ad, depicts the story of a young girl, Matilda, whose imagination comes to life at Christmas in the form of a loveable character named Iggy. Iggy and Matilda bond over the magic of festive rituals and Matilda grows in confidence and belief. But as Matilda grows older, and her love of Christmas fades, so too does her relationship with her imaginary friend Iggy. Until one year, inspired by an encounter with a young boy and his Reindeer Treats, Matilda reconnects with her festive belief and the imaginary friend Iggy she had long forgotten.