Cannes Lions

McDONALD'S PREMIUM HAMBURGER

DDB HELSINKI, Helsinki / MCDONALD'S / 2014

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Overview

Entries

Credits

OVERVIEW

Description

The following three films are unique, animated visual imagery trips inside three McDonald’s customers’ minds who created their own burgers.

We let three people design their own burgers. They then described how it tasted or what inspirated them.

We brought these sentations to life in these films.

Execution

2D and 3D animations.

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