McDonald’s – Loving Every Second Of The GameThe Supporters’ Supporter Media Engagement Plan:PRE Engagement“i-story” Player Escort Program treating Singaporeans with a chance to walk on thepitch with their soccer heros.

Activation DURING Matches“Time-based campaign” driving McDelivery 24/7, allowing consumers to love everysecond of the game“Alliance with sole WC broadcaster” bringing the games into McDonald’s stores creating a safe haven to soak in WC highs.POST Match Reward“Easy start to great day” breakfast campaign optimizing morning media apertures

1) Surpassed business goals:McDelivery sales and guest-counts increased by almost 80% and +100% respectively during WC!

2) Very high brand recall:McDonald’s ranked higher than most official media broadcast sponsors for Most Prominent Ad on Local TV. (Source: Taylor Neilson Sofres)3) Obtained additional PR media coverage worth $2million free!