The occasion? A big party with all the right ingredients.Inclusive participation: THE MUSIC.Partnering with hit music show X-Factor, we invited Australians to vote for their favourite party anthems and created a media first...An entire episode devoted to Macca’s “Back by Popular Demand”.Where X-Factor contestants performed the party anthems live and 1.5million Aussie viewers joined in to reminisce.The party anthems then set the stage for our big bash with our promotional winners, who rocked the night away with X-Factor contestants and their favourite singers - former Spice Girl Mel B and boy band hero Ronan Keating.THE VIBE:The outfits and hair from the past. As demanded on-air and online by 2DAY FM listeners.Exclusive participation:THE VENUE:80 winners on the roof top of Australia’s leading FM radio station, 2DAYFM.Whilst in-store:The favourite product McFeast & Shaker Fries were back, by popular demand.

We smashed our brand relevancy target of 8% with an outstanding 25% year-on-year growth! Whilst all factors remained consistent.

Our non-loyal customers even paid attention with our sponsorships producing an additional 80% increase in brand relevancy for those customersThe campaign left consumers feeling “nostalgic, brought back the memories from many years ago” with 75% of Australians aware that Macca’s were bringing back old favorites.And the memories drove people in store: McFeast became the most successful promotional product for Macca’s in 2011 with the highest sales for that year.McLove was back.