Cannes Lions

McFLURRY

RAZORFISH, London / MCDONALD'S / 2012

Film

Overview

Entries

Credits

Overview

Execution

We wanted to put the McFlurry back at the heart of British summer. Everyone loves the sight and sound of an ice cream van, so our idea was to make a Nice Cream Van that served McFlurry fun to all - experientially, digitally, in ATL, everywhere. Wherever you found the van, you’d get something summery – from a free McFlurry at a festival to a beach ball from a banner.What started as a small experiential event turned into a multi-channel nationwide campaign, working alongside media owners, McDonald’s operations team, festival owners and facebook engineers to create a unique summer tour.

Outcome

We delivered the Nice Cream Van experience to over 153,000 people at festivals.

We served over 12,000 McFlurrys, gave away 5,000 beach balls and delivered over 14,000 prizes via our digital campaignWe earned over 60,000 Facebook Likes and 601,000 ‘Like’ messages We reached 4.6 million 16-24 year olds overall

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