Cannes Lions
COSSETTE WEST, Vancouver / MCDONALD'S / 2010
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These are all read like the talent is struggling to read out their lines in the available time. There is no pause between the two people’s voices and sound very rehearsed. They could even make mistakes or get cut off by the end tag, which is played very quickly. Their voices strain in parts as they struggle to get all the words out.
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