Cannes Lions

MDN TELEVISION SERIES

TRIBAL DDB WORLDWIDE, Dallas / MOUNTAIN DEW / 2005

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MDN was a television series that ran on Spike TV at 1am, Eastern time, on Saturdays during the summer of 2004. Its target audience was men aged 12-24. The programme was essentially comprised of outrageous comedy.

Our objective was to develop a website with the kind of wild, unpredictable humour that appeals to this young, brash target audience. The interface is a miniature version of the actual MDN set, with dolls standing in for the varied cast of weird characters. Only a third of the "set" is visible at any one time. Users navigate left and right to view other characters and unlock additional features and information about the show and cast.

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