The creative solution was to fill Rabin square, the most popular square in Tel-Aviv, with hundreds of empty shopping carts, a few days before Passover. The carts symbolised hundreds of thousands of underprivileged families in Israel that won't be able to shop for Passover dinner . We wanted the exhibit to first receive attention and then become a pro-active exhibit. The different channels were as follows: First, the exhibit itself drew ample amount of attention. Second, the Israeli Music Channel, held a special broadcast for a whole day from the square, invited people to come and fill the carts. The broadcast included celebrities, reality stars, popular anchors and singers, who invited the audience to come and fill the carts with food products and got everyone excited about the exhibit and the goal. In parallel, the exhibit got other media channels interested – newspapers, online news sites, news anchors on television.

Hundreds of people arrived and filled the carts with food products. Rice, Spaghetti, oil, canned food, matza bread, and other dry food were placed in the carts, and it became hard to remember that only a short while before, they were completely empty.

Tons of food were donated during the exhibit. In sum, the exhibit managed to raise 5,429,446 Israeli Shequels worth of food products placed in the carts and donations sent via SMS's. The amount more than doubled the number we anticipated, and the project overall was a great success. Not a cart stayed empty.