As we are heading into winter in the Southern Hemisphere, a lot of the colds and flu products are gearing up for an aggressive campaign burst. We wanted to punt our client, Mebucaine Throat Lozenges, in a breakthrough and entertaining way steering from the traditional medicinal jargon-type communication. As many people suffer from irritable and sore throats in winter, we decided to take famous speeches in history, which are known to be particularly aggressive, and change them slightly to make them softer and warmer. Therefore, implying that Mebucaine Throat Lozenges provides the effective relief from a sore throat.