Brief: Create a website which would act as an umbrella site for Starcom’s two full-service London based offices (MediaVest and Motive), as well as promoting the activities of its specialist business units. Idea: Take Starcom’s operating culture of ‘Fueling brand power’ and demonstrate how it manifests itself at every level of the business.Execution: The site provides an overview of the group of companies, giving potential clients, the media industry and future employees a taste of the company’s philosophy. The vapour trail imagery, which symbolises ‘Fueling brand power’, acts as a consistent linking device throughout the site.