Cannes Lions
FOR SALE, Munich / MEDIA MARKT / 2001
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A Media Markt employee is hugging a sumo wrestler and trying to move him. It doesn't work. Voiceover: "We can't do wrestling. We can only do cheap. You'd be out of your mind not to take advantage of that". He turns round and goes over to a washing machine, which is standing in the way. He puts his arms around it, sumo-style, and lifts it on to a palette. Afterwards, he does Japanese bows in all directions. Customers watch nonplussed.
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