Cannes Lions

MEDIASET PREMIUM

BRW FILMLAND, Milan / MEDIASET / 2012

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Mediaset Premium is a famous Italian Pay Tv that offers the best of football from 10 euro a month.In the commercial the Italian actor Claudio Amendola grapples with the famous football player of Milan A.C. Clarence Seedorf, who follows him all day long, wishing to show him his great value through spectacular perfomances: football freestyle, dribblings, incredible skills. And everytime Amendola values his performances, saying that they are worth just 10 euros, that is what you spend to have the great football on Mediaset Premium.

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