Cannes Lions

MEDICAL CHARITY FOUNDATION

PROXIMITY BBDO, Boulogne-Billancourt / FONDATION POUR LA RECHERCHE MEDICALE (MEDICAL RESEARCH FOUNDATION) / 2009

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Overview

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Credits

OVERVIEW

Execution

Our core creative concept was that all illnesses deserve to have their place.With a mixture of drama and humour, the campaign depicted the biased exclusion of certain diseases from charitable donations.

Outcome

3 487 268 euros in funds collected during the campaign+ 20% funds collected compared to their preceding campaigns.

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