THE IDEA: EVERY TREE IS HOLYTrees have had a prominent place throughout ancient Indian lore. We needed to remind people that cutting down any tree is against the very fabric of our culture.

EXECUTION: We identified critical localities where entire avenues of trees were to be cut down for widening roads. Forms of gods were crafted as if they were a living part of the trees. Overnight, ordinary trees were transformed into holy trees, sacred places of worship and an integral part of citizen’s lives.

Holy tree was a pure initiative in the interests of the public and the city's dying tree cover. .

This activity attracted massive response and has involved people of all ages, from different regions, with varied interests.

The Holy Trees that we marked are now considered sacred, protected by the faith of over 5 lakh citizens.

Government agencies generally tread softly on issues of religion, and they do not dare cut a holy tree, for fear of the public outcry that would follow.

Over 300 trees have now been transformed into holy trees, safe from the vagaries of progress.