Cannes Lions
THE LEO BURNETT GROUP THAILAND, Bangkok / OSOTAPA CO. / 2011
Overview
Entries
Credits
Execution
Hang QR Code Stamp:The normal practice for every Thai before entering a night club is to be stamped a night club's logo on their arm. So we created a rubber stamp with our site's QR code and a headline, Hangover?, underneath. It would be stamped on everyone at the entrances of night clubs.
Outcome
Together with PR activities at the nightclubs to promote the website, we achieved 54% more traffic to our website than our targeted expectation.Over 60% of our visitors spend more than 10 minutes on our website.
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