Cannes Lions

Meet Grant

THIRTEEN&CO, Sydney / MADC (MELBOURNE ADVERTISING AND DESIGN CLUB) / 2019

Film
Film
Demo Film

Overview

Entries

Credits

Overview

Background

Meet Grant is a comedic homage to it's original inspiration - Meet Graham, which was a hugely successful road safety campaign originating from Melbourne. Meet Graham was a smash at Cannes. The Meet Grant film was used as part of a campaign to help re-ignite passion for the MADC - melbourne's longest running advertising club, which in recent years saw a decline in popularity.

Execution

When tasked with making a parody of such revered work, the comedic key was infact to NOT make a parody. Rather, I made an hommage. Meet Grant had to celebrate its originator, and not mock it, as the MADC charter is to celebrate original creativity. Comedic direction is about nuance and detail. I made changes to the script - which was initially about a man designed to survive the dangers of flying. I recommended we shift the focus to be about a man designed to survive the dangers of an advertising career. The script was just voice over. I had to flesh out all the scenes. Grant's presentation sequence was covered with beauty photography to create awe and reverance. The rest of the film was covered with a voyueristic lense to emphasise realism. Performances were restrained. All talent in the film are non actors and are real advertising creatives.