Cannes Lions

MEET YOUR MATCH

KING JAMES GROUP, Cape Town / BRANDHOUSE BEVERAGES / 2015

Presentation Image
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Supporting Images

Overview

Entries

Credits

Overview

Execution

South Africa’s top chef, David Higgs, was briefed to isolate the top 14 flavour notes of Johnnie Walker and conceal them using molecular gastronomy. Then 4 test subjects were profiled in an online film which directed you to an online whisky profiler. A sensorium was also sent to media and bloggers. The online profiler used audio and visual stimulation and let you select mood, serving, environment, taste and aroma, matching you perfectly with a Johnnie Walker whisky. By sharing your profile on facebook and twitter you received an instant special offer and tickets to an exclusive live whisky profiler event.

Outcome

115 121 YouTube views

40 628 Unique Views

11 024 Matches Made

19 861 Facebook Shares

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1 Cannes Lions Award
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2021, HEINEKEN

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