South Africa’s top chef, David Higgs, was briefed to isolate the top 14 flavour notes of Johnnie Walker and conceal them using molecular gastronomy. Then 4 test subjects were profiled in an online film which directed you to an online whisky profiler. A sensorium was also sent to media and bloggers. The online profiler used audio and visual stimulation and let you select mood, serving, environment, taste and aroma, matching you perfectly with a Johnnie Walker whisky. By sharing your profile on facebook and twitter you received an instant special offer and tickets to an exclusive live whisky profiler event.

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