Cannes Lions

MEETINGS, CONFERENCES & INCENTIVES

OGILVYONE WORLDWIDE SPAIN, Madrid / NH HOTELS / 2005

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Overview

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Credits

Overview

Description

"The Miracle Pill to ensure that your event organisation is a triumph, free from stress, tension and headaches". Incentive perfectly disguised as a medicine, the pill, concealed a pen drive with all the essential information about NH hotels, so you wouldn't go mad looking for the right place to organise an event. And just like any other medicine, it had an amusing instruction leaflet explaining the dose, side-effects, etc. After this memorable communication, a call to our sales staff could only be a matter of hours. And so it turned out.

Outcome

42% of those contacted arranged a sales visit. In particular, the figure for France was 76%, and that for Italy, 100%. 85% spontaneous message recognition.

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