In Brazil, most branded content on TV are product placement stunts on reality and interview shows. Bigger networks don’t allow their programs to feature brands without prior authorization and it is strictly prohibited to promote any campaign unless it’s for a social or environmental cause.

A music video was created with Anderson Silva lip-syncing 'Loving You' by Minnie Ripperton. In the video, Anderson declares all his love to the Mega BK Stacker.

After being featured on hundreds of websites, commented by celebrities such as the soccer player Ronaldo and Chael Sonnen, Anderson’s biggest rival, the video reached over 3.5m views on YouTube. Several users reposted it on their own channels.

Fans of both Anderson Silva and Burger King started asking for their burgers mocking his high-pitched voice.

The campaign received more than 50m impressions and, in less than a month, the Mega Bk Stacker sold out..