In particular, New Yorkers are well aware of “Ralph”, the iconic character delivering high jackpot news, and are prompted to play when they are reminded of the jackpot. The idea behind Dueling Announcers was to play off of the Ralph character by having a “showdown” with other celebrity announcers who try to one-up each other with their trademark lines. To our New York Lottery players, no phrase may be as memorable or as engaging as “..the New York Mega Millions jackpot is now...”