Cannes Lions
PUBLICIS CONSEIL, Paris / RENAULT / 2011
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Description
This advertisement exploits two features of the model: its design and the top that opens in 12 seconds.The closed-top Wind drives through a blisteringly hot town, deserted by its inhabitants. When the top opens, all the shutters of the nearby homes open in perfect time with the car.
Then we see the town’s inhabitants behind their windows, somehow captivated by the Renault Wind. When the car starts again, all the town’s shutters gradually close again.
Renault Wind, just 12 seconds to make its mark.
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