Cannes Lions
PUBLICIS CONSEIL, Paris / RENAULT / 2011
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Renault decided to continue the series started last year in which Renault engineers and French rugby players starred. This year, the Renault engineers want to put the French XV Mégane through the ultimate test: they put the car and the three players inside into a huge centrifuge, worthy of a space centre. Imanol Harinordoquy, Morgan Parra and Sylvain Marconnet are so astounded by the quality and sophistication of the French XV Mégane that they aren’t even aware of the test that they are undergoing.
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