Cannes Lions
BATES TAIWAN, Taipei / VITALON / 2010
Overview
Entries
Credits
Description
After 42 days of drinking Mei-Chao Diet Tea, a jilted lover returns to her ex to flaunt her new body.
Execution
This commercial was made as a mini-movie and shown along with the actual movies as a trailer at the beginning when consumers were waiting for the movie with high calorie foods in their hands. Thinking the commercial was part of the movie or a new movie trailer, they unexpectedly saw that, but realised it was actually a commercial for Mei-Chao Diet Tea. And this was impressive.
Outcome
After this film showed in the cinema, it immediately grabbed huge attention. Now, many audiences not only have the high-calorie foods in their hands, but also Mei-Chao Diet Tea when seeing movies. And the sales increased by 40%.
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