Cannes Lions

MEI-CHAO DIET TEA

BATES TAIWAN, Taipei / VITALON / 2010

Presentation Image
1 of 0 items

Overview

Entries

Credits

Overview

Description

After 42 days of drinking Mei-Chao Diet Tea, a jilted lover returns to her ex to flaunt her new body.

Execution

This commercial was made as a mini-movie and shown along with the actual movies as a trailer at the beginning when consumers were waiting for the movie with high calorie foods in their hands. Thinking the commercial was part of the movie or a new movie trailer, they unexpectedly saw that, but realised it was actually a commercial for Mei-Chao Diet Tea. And this was impressive.

Outcome

After this film showed in the cinema, it immediately grabbed huge attention. Now, many audiences not only have the high-calorie foods in their hands, but also Mei-Chao Diet Tea when seeing movies. And the sales increased by 40%.

Similar Campaigns

7 items

Petit Bar

DAVID, Buenos aires

Petit Bar

2019, ABINBEV

(opens in a new tab)