Cannes Lions

Mein Gott, Dein Gott (My God, Your God)

PUBLICIS PIXELPARK, Berlin / CIG. E. V. (CHRISTIAN-ISLAMIC SOCIETY) / 2016

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Overview

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Credits

OVERVIEW

Description

We developed the project 'My God, Your God' for the CIG. Christian and Muslim communities can invite each other to their services, strengthening the dialogue.

In a social experiment two communities set a good example and visited each other. We recorded this encounter in a movie.

When two religions reach out to each other, what people believe they know can be transformed into knowledge of belief.

Execution

We developed the project 'My God, Your God' where Christian and Muslim communities can invite each other to their services, strengthening the dialogue.

In a social experiment two communities set a good example and visited each other.

We recorded this encounter in a movie.

To support this unique social experiment a webpage was launched: on www.meingottdeingott.de participants can easily log in and conduct a search for a "faith exchange partner" nearby.

This way the parishes can play their part in supporting religious dialogue in Germany. To raise interest for the project within the communities, we offered to both religions not only the film, but also bilingual promotional material offered as a poster and flyer for download.

Outcome

On more than 150 lectures the CIG showed our film and presented our platform to interested communities. The CIG received a throughout positive response. Over 100 communities temporarily logged in to the webpage, more than 50 made an appointment at the face while visiting the lectures.

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