TMW UNLIMITED, London / UNILEVER / 2017
The Men In Progress series of social videos feature dozens of guys talking candidly about being a man today. From the last time, they cried, to how they feel about their body, to their relationship with their father.
Every perspective on modern masculinity was given an opportunity to be aired. From hating football to being defined by it. From refusing to ever show emotion, to crying at musicals. From being obsessed with their looks, to paying no attention their looks. Whatever the topic, there was no script, no party-line and no particular moral being preached – other than to demonstrate that masculinity has never been more complex and contradictory than it is today.
GOLDEN COMMUNICATION GROUP, Ho Chi Minh City