Cannes Lions

MENNEN SPEEDSTICK

Y&R PARIS, Paris / COLGATE-PALMOLIVE / 2010

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We follow three extreme skaters as they make their way through a building, doing crazy reality defying tricks along the way. We then reveal that the filming of the stunts has been carried out by the one girl in the group, she turns the camera on herself and shows her amazement at the stunts that she is filming. The stunts continue to get more and more extreme as night fall approaches, one of the skaters jumps into a stationary bus window and comes out the passenger exit. Another skater jumps down a seemingly infinite set of stairs. As night approaches the skaters weave through busy traffic and into a car park. We finish the film with the skaters jumping over and disappearing behind a barrier. Super: Push the limits of everything

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