Brief: Promote Men’s Health Magazine’s Summer Style Guide supplement. As MH’s readers generally keep up with the latest trends, the aim was to persuade men with little or no fashion sense to purchase the issue in order to see how easy it is to dress better. Solution: A self-confessed fashion disaster gives us his testimony. But because he’s so ashamed of his lack of dress sense, he’s chosen to have his voice disguised (in much the same way as criminals voices are disguised). This effectively proved to be a unique way of cutting through the usual clutter on radio.