Cannes Lions
LEO BURNETT ARGENTINA, Buenos Aires / ARCOR & CO. / 2009
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Description
A new 20 year old employee is waiting out in the aisle of the office for his first task when his boss asks him to go to the supplies dept to ask ¨baldy¨ to give him 30 paper envelopes.
The employee, full of fear, walks down the aisle gathering courage until he finally arrives at the dept. As soon as he spots a bald man behind a desk, he asks him for the envelopes.
But then, the bald man looks back and screams:Baldirutti!!! Bring 30 envelopes for this guy here.
As soon as he realises that baldy was short for Baldirutti, the awed newcomer goes off on a tangent offering him a Menthoplus. S.I.: Helping the newcomer integrate since 1982.
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