Cannes Lions
LEO BURNETT ARGENTINA, Buenos Aires / ARCOR & CO. / 2009
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Description
We are inside an office. We see a boy at the photocopy machine, and a girl from the office approaching to greet him. He’s just returned from his holidays. She asks him about his trip and the girls he saw there.Surprised, he tells her that in the middle of paradise he found very ugly women, so ugly that there, she would be an A+.While speaking to her, he pulls out a Menthoplus Sour blister and eats one.Over the girl’s expression of dislike a super reads. Sour in every sense.
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