Brothers In Arms is New Zealand’s leading child mentoring charity. Every day, they receive multiple referrals for new placements. The problem is, quality mentor stock in short supply.

We were challenged with finding mentors who were equipped and prepared to deal with the often-damaged mentees; children who have suffered at the hands of poverty, abuse, drugs and alcohol – children who above all need someone to listen.

NOTE: Our ads ran in quick succession, meaning by the third, our listeners could all recall the number – should they be interested