mentos® SCOUTING CHALLENGE

When you press the button on the vending machine,

3 words will be chosen at random and that’s their challenge. If you bring someone who fits the description in the challenge to the vending machine within 90 seconds, you will receive abunch of mentos and the participant shares done with others.

The promotion was carried out in Shibuya, a town with particularly heavy traffic in Tokyo, during the three days of March 10 – 12.

?983 New Fresh Connections

?Media coverage?27 TV programs & newspapers, 263 web articles.

?Sales:140% (highest sales ever in the first week of launch )