Cannes Lions

MEO Alone

MSTF PARTNERS, Lisbon / MEO / 2017

Presentation Image
Film
Film

Overview

Entries

Credits

Overview

Description

Bring the christmas spirit to the campaign by using a christmas all time classic as an inspiration. A film showing that with the best entertainment from MEO no one will feel home alone.

Execution

Bring the christmas spirit to the campaign by using a christmas all time classic as an inspiration. A film showing that with the best entertainment from MEO no one will feel home alone.

Outcome

Santa brought the best present we could ever imagine. The most popular Portuguese campaign on youtube in Portugal (and the only Portuguese). The most recalled campaign of the year in all categories. And world wide free media worth over €300k. This year the biggest santa blockbuster belonged to MEO brand.

In a time were invest to the point of selling out the media space, being heard it’s not easy task but to be the most shared is an unforgettable gift.

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