Cannes Lions
MSTF PARTNERS, Lisbon / MEO / 2017
Overview
Entries
Credits
Description
Bring the christmas spirit to the campaign by using a christmas all time classic as an inspiration. A film showing that with the best entertainment from MEO no one will feel home alone.
Execution
Bring the christmas spirit to the campaign by using a christmas all time classic as an inspiration. A film showing that with the best entertainment from MEO no one will feel home alone.
Outcome
Santa brought the best present we could ever imagine. The most popular Portuguese campaign on youtube in Portugal (and the only Portuguese). The most recalled campaign of the year in all categories. And world wide free media worth over €300k. This year the biggest santa blockbuster belonged to MEO brand.
In a time were invest to the point of selling out the media space, being heard it’s not easy task but to be the most shared is an unforgettable gift.
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