Cannes Lions
Y&R ISTANBUL, Istanbul / MEPHISTO / 2018
Overview
Entries
Credits
Description
Although NGOs are working so hard to make the world we live in a better place, people are not paying enough attention to support them. Turkish people are unaware that it is so easy to support NGOs and make a change. At this point, we decided to show people that making a change is as easy as signing a paper.
Execution
To make those wasted signatures gain a whole new purpose, we worked with big NGOs in Turkey and all over the world (Greenpeace, Unicef, Turkish Animal Rights Federation, Tohum Autism Foundation, Make a wish, Women’s Solidarity Foundation, ÇakbiPati Association for the protection of street animals, DEM Experimental education foundation, Youth re-autonomy Foundation of Turkey, LGBT ) and replaced the empty trial papers with their active signature campaigns. So, when people wanted to try the pens, they would sign an NGO campaign and make something good for the world. We transformed the empty trial papers into a new venue to enable people transform the world.
Outcome
In last 9 months 93.334 signatures were collected for 10 NGOs and raised people’s awareness about these NGOs. Furthermore, people saw that it was very easy to support an NGO and make a change.
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