To evaluate the results of the European launch campaign for the Mercedes-Benz A-Class ("Follow your own star") on the Internet, an application was developed which visualises the activities of community members on Follow-your-own-star.com.

The aim is to present information from log-file tables and their complex inter-relationships in a clear and understandable way. The result is a screensaver that creates real added valued for controlling and marketing, while also increasing the effectiveness and efficiency of online marketing activities. The number of registrations (blue), logins (white) and email correspondence (pink) during the campaign period become increasingly visible and show the composition, distribution and activities of community members in Europe on a single screen.