By way of numbering the different lists that humans make at different times in their lives in an attempt to make order out of chaos, the commercial reflects on the fact that, despite there being thousands of different lists, we can find something that they each have in common. In each and every list there is always a first which is followed by the rest. The commercial reminds us, in this way, of the pioneering nature and leadership of the brand which many years ago put itself at the top of the list as the inventor of the car: Mercedes-Benz.