Traffic mirrors are quite similar in function to the Blind Spot Assist system, since they too show drivers those spots that are visually inaccessible to them. And since both are equally helpful tools for preventing car accidents, the former is the ideal medium for promoting the latter. To do so, stickers were attached to a large number of traffic mirrors, e.g. in underground car parks (of supermarkets), at the entry of busy country roads, or in selected places all over the city. In other words: in all the “tricky spots” where traffic mirrors are supposed to lend drivers a “helping eye”, as it were.

First, during the campaign the technology section of the Mercedes-Benz website registered a 200% increase in keyword searches related to the Blind Spot Assist system. Second, there was an increased demand for this new safety features by clients who bought a new Mercedes. Third, many of the existing Mercedes-Benz drivers wanted to have their cars fitted with the new technology.