Cannes Lions

MERCEDES-BENZ 4-MATIC

SPRINGER & JACOBY WERBUNG, Hamburg / DAIMLEY CHRYSLER / 2003

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To typical national music, a C-class drives through Finland. It's motoring in such a sporty manner that everybody looking from the roadside is sure who is behind the wheel: 'Mika!'. However, when the car pulls up at a house the Formula One world champion driver is waiting on the patio with his son. It is his wife Erja who climbs out of the car. Now father and son shake their heads and Mika comments drying: 'Mama!'

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