Cannes Lions

MERCEDES-BENZ 4MATIC RANGE

BBDO CANADA, Toronto / MERCEDES BENZ / 2010

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Brief: We wanted to tell consumers that Mercedes vehicles with 4MATIC (four wheel drive technology) handles well no matter where you go.Solution: For our campaign, we decided to utilise the iconic female navigation voice found in car GPS systems and dramatise what would happen if a driver took their 4MATIC Mercedes into unmapped territory.

We figured the driver would probably be having fun even though the GPS system wouldn’t.

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